Lely and fodjan become partners in the development of feeding software for cows

The Lely Group from the Netherlands and the German company fodjan have entered into a partnership with the aim of accelerating the development of feeding software from November 1, 2016. For dairy farms, feeding is an important success factor as it has a decisive impact on animal health and performance. For this reason, intelligent feeding solutions are a top priority for Lely and fodjan.

Alexander van der Lely, CEO of the Lely Group, says: “Lely is always looking interesting technologies that make farmers more successful. Together with fodjan, as specialized start-up company in the field of cloud-based livestock farming and feeding, we want to further develop the software and take it to the next level”.

Carsten Gieseler, co-founder and managing director of fodjan explains: “Our program offers a simple, practical approach for the application of extensive scientific knowledge about feeding. The software provides possibilities and comparisons are available, which individual farmers have not previously used in calculating their rations had.”

While feeding programs traditionally work with a linear model, fodjan Smart Feeding works with an algorithm that enables “multi-target optimization”. It weighs all factors relevant for feeding and gives the user an overview of the various realistic feeding strategies. The software takes into account the feed inventory and the needs of the herd itself, and suggests alternative rations based on this.

About fodjan

fodjan GmbH was founded in Dresden in September 2014. Carsten Gieseler, managing director of fodjan GmbH, developed the idea for the smart feeding software during his agricultural and business administration studies. Awarded the Förderpreis der Agrarwirtschaft 2015 and the GIL-Preis 2015 (Gesellschaft für Informatik in der Land-, Forst- und Ernährungswirtschaft e.V.), fodjan GmbH has set an important milestone for the advancing digitization in agriculture with its innovative software product.

About the Lely Group

The company Lely, founded in 1948, focuses its efforts on helping its customers to create a sustainable, profitable and liveable future in agriculture. The service and product portfolio offered by Lely, ranging from forage harvesting machines, automatic feeding systems and barn cleaners to milking robots, gives the company a unique position in the agricultural sector. In addition, Lely is currently developing operating concepts for energy-neutral processes in agriculture.

For many years, Lely has been the market leader in robotic milking systems and has a strong market position in forage harvesting products. The Lely Group has 2,000 employees and sells its products in more than 60 countries worldwide.

Further information can be found at: https://www.lely.com.